Alexander Edstrom, CEO of Atomize, is a visionary leader in automatic revenue management. With a Master’s Degree in International Business from Gothenburg School of Economics, Alexander’s career includes a successful tenure as CEO of Admeta, which was acquired by WideOrbit. At Atomize, he combines entrepreneurial spirit with strong business acumen to drive the company’s global leadership in revenue management. Known for his client-focused approach, Alexander is passionate about digital technology and fostering long-term business relationships. His leadership at Atomize continues to set new standards in the industry, ensuring clients achieve optimal results.

Leo Barrit, VP of Sales at FLYR for Hospitality, is a dynamic sales executive with extensive experience in the SaaS and tourism industries. His expertise includes central reservation systems, CRM platforms, business intelligence tools, and digital media. At FLYR, Leo focuses on cultivating and maintaining key relationships, ensuring that solutions align with customer needs to optimize ROI. Renowned for his communication and organizational skills, Leo excels at driving high performance and achieving significant business growth. His leadership and strategic vision continue to enhance FLYR’s impact in the hospitality sector.

Nikolaos Tsitsoulis, Co-Founder and Global Commercial Director of HotelLab, is a seasoned professional with extensive experience in hospitality and revenue management. With an MSc in Business Administration from Lucerne University and certification as a Revenue Management Executive (CRME), Nikolaos brings a strong academic and practical background to his role. His specialties include distribution management, price optimization, and digital marketing strategies. Nikolaos also lectures at prestigious universities, sharing his expertise in hospitality management. His leadership and innovative approach have significantly impacted the industry, making him a respected figure in revenue management.

Alex Barder, Senior Director of Business Development at SHR, is a hospitality professional with over 20 years of experience in distribution and revenue solutions. Specializing in hotel technology and distribution, Alex has focused on the Middle East market, working with leading companies like Sabre Hospitality and Travelport. In his role at SHR, he spearheads the company’s expansion across the Middle East and India, driving growth through innovative hotel, resort, and casino solutions. Alex’s passion for advancing hospitality businesses in the digital age positions him as a key player in the industry’s evolution.