Pedro Moreira, Head of Commercial at Aphy, is a seasoned hospitality professional with a career that spans from butler service to revenue management. With experience at prestigious hotel brands like St. Regis and W Hotels, Pedro now leads Aphy’s commercial efforts, focusing on AI and automation in the hospitality industry. He helps hotels streamline operations by identifying inefficiencies and implementing process automation, allowing them to focus on delivering exceptional guest experiences. Pedro’s expertise in optimizing operations through technology makes him a key figure in advancing hospitality efficiency and service quality.

Pedro Moreira

Brendan May, founder of Hotel Res Bot, is a leading expert in hotel revenue management and distribution. His focus on automating repetitive tasks enhances job satisfaction and operational efficiency in hotel reservations. Brendan’s achievements include securing a $25 million investment in one of his revenue management startups and completing a successful acquisition of his most recent venture by a public company. His entrepreneurial spirit and dedication to innovation make him a trailblazer in the hospitality industry, driving the adoption of technology that transforms the way hotels operate.

Brendan May

Linda Girrbach, Co-Founder and Head of Hospitality Consulting at RobosizeME, is a forward-thinking hospitality professional based in Dubai. Specializing in process automation and AI, Linda explores automation opportunities and partners with clients to enhance efficiency and maximize ROI. Her career spans Switzerland, South Africa, Australia, Germany, and Dubai, showcasing her adaptability and deep understanding of global markets. With a robust background in revenue management, business development, and hotel tech product management, Linda is a leading expert in automating processes across various departments within the industry. Her expertise and international experience drive technological innovation and operational excellence in hospitality.

Linda Girrbach

Baris Borucu, Market Director for MENA at Triptease, brings over 12 years of extensive experience in the travel industry. As Commercial Director, Baris enhances direct booking strategies and optimizes revenue opportunities for hotels across the region. His previous roles include Head of Sales & Marketing at wi-Q Technologies and Director of Business Development at Hotelchamp, where he led market analysis and strategic initiatives. Baris excels in leveraging data-driven insights to foster innovation and achieve sustainable growth. Outside of work, he is passionate about triathlons and language learning, speaking seven languages fluently. He is dedicated to empowering hoteliers to take control of their direct booking strategies.

Baris Borucu

Simon Dowell, Commercial Director at Upmail, is a seasoned hotel sales professional with over two decades of experience. Known for his growth mindset and passion for relationship-building, Simon excels at forging strong connections with individuals and businesses alike. His extensive experience in hotel sales has consistently driven business growth and development. At Upmail, Simon focuses on enhancing client partnerships and fostering innovation in the hospitality sector. His dedication to helping clients achieve their business goals underscores his commitment to excellence in the industry.

Simon Dowell